SENIOR GENERAL MANAGER
Craig Prowse

“I have been fortunate to have grown with the Crookes deciduous division. We focus on continuous improvement and it is highly rewarding to see long-term plans come to fruition.”

The deciduous division consists of 5 farms, Ouwerf, Vyeboom, Dennebos and High Noon and Belleview (Bellcro Farming), all located in the EGV (Elgin-Grabouw-Villiersdorp) region of the Western Cape. In total there are approximately 700ha of apple and pear orchards on these farms. The division manages 43ha of deciduous orchards on the farm Belleview leased from the government, with ex-employees in a BEE partnership.

The group’s production is marketed through the Two-A-Day group (TAD), which is owned by its grower suppliers. TAD essentially operates as a co-operative, distributing income to shareholders via rebates on packing and marketing. TAD is a 50% shareholder in Tru-Cape (with ceres fruit growers), which markets the TAD production. TAD is also a shareholder in APL Cartons, which gives it access to low cost packaging material, and Link Supply Chain Management, which manages logistics for its exports. Elgin Fruit juices, a wholly–owned subsidiary of TAD, processes poor quality fruit not suitable for the local or export markets to juice. TAD provides a technical advisory service by growers and a service for the aggregated purchase of chemicals and fuel.

TAD supplies fruit to more than 60 countries around the world. This diversity considerably mitigates the risk posed by market volatility. The group owns a 19% shareholding in TAD and supplies approximately 25% of TAD’s throughput. The outstanding service provided by TAD is certainly a significant factor in the success of the group in the deciduous arena.