The board has set up processes to regularly consider and address legitimate interests of stakeholders with the conviction that stakeholder perceptions affect the group’s reputation and stakeholder support influences group performance.
Stakeholder management poses significant challenges due to the large number of diverse stakeholders, arising from the variety of products in diverse geographic locations. The board considers stakeholder management particularly important because of the impact of agriculture and property development on the daily lives of mainly rural communities in terms of job opportunities, water quality and availability, food security and land occupation. Because of this, government and quasi-government institutions tend to take a keen interest in the agricultural sector. In South Africa alone, the group deals on a regular basis with the Department of Agriculture, Department of Rural Development and Land Reform, the Land Claims Commission, the Department of Water Affairs and the Department of Labour, all at both regional and national level and with local municipal structures.
To address this challenge, both centrally and at regional level, the group has compiled a comprehensive stakeholder database and introduced a formalised planning and reporting structure. Stakeholder interaction is a management priority.
At regional or estate level, the general managers are responsible for the identification of stakeholders and the management of these stakeholders, including communication and relationships, the reporting process and most important, the continuity and follow up of matters arising from the interactions.
The group executive committee carries the responsibility for the facilitation and co-ordination of an integrated process. The group’s internal audit team periodically evaluates the results and reports thereon to the risk committee.
STAKEHOLDER GROUPING | OBJECTIVES | ENGAGEMENT PROCESS |
Business partners | Consistent performance Efficient dispute resolution process Transparent and effective communication |
Participation on working groups Participation on boards of directors Regular management meetings Participation in management development workshops |
Communities | Business opportunities Employment opportunities Social investment |
Programmed meetings Strategy sessions with joint venture partners Community functions Community liaison officer |
Customers | Establish sound relationships Build trust Demand for products Understanding of requirements |
Formal interaction driven by line management Ad-hoc informal contact Attendance of industry events |
Employees | Employer of choice Challenging and safe work Fair remuneration and benefits Sound inter-group relationships |
Formal and informal interaction on a daily basis by line management Quarterly newsletter Internal communication channels Attendance of workshops and functions |
Government and regulators | Land restitution Regulatory compliance Participation in sector transformation Access government initiatives |
Formal meetings Attendance of functions Participation in workshops |
Shareholders and investors | Keep investors informed Increase liquidity Promote company |
Annual general meeting Integrated annual report SENS announcements and press releases |
Suppliers | Quality products Reliable delivery Sustainability of relationship Value |
Formal and informal interaction via line management Detailed briefs in terms of standards and specifications Periodic feedback on performance |